Friday 23 November 2007

Oh, the irony...!


This is Edinburgh's farmer's market, set up, like other farmers market's to supply local (low food miles), in season, fresh produce to the public at a fair price to the farmer (by cutting out the middle man- often a supermarket which depresses the price a farmer receives).

So why does Heinz insist on calling one of its new soup ranges "farmers market", when it goes against all the ideals of a real farmers market?

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