Friday, 23 November 2007

Oh, the irony...!

This is Edinburgh's farmer's market, set up, like other farmers market's to supply local (low food miles), in season, fresh produce to the public at a fair price to the farmer (by cutting out the middle man- often a supermarket which depresses the price a farmer receives).

So why does Heinz insist on calling one of its new soup ranges "farmers market", when it goes against all the ideals of a real farmers market?

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